Marketing in the new public sector
By: TITMAN, Lionel
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Material type: 
BookSeries: Public Sector Management Series.Publisher: London : Pitman, 1995Description: 230 p.Subject(s): Marketing | Setor Público | Consultoria | Agência | Estudo de Caso | Administração Estratégica| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Livro Geral | Biblioteca Graciliano Ramos | Livro Geral | 1.17T619m (Browse shelf) | 1 | Available | 10000382 |
Marketing in management and strategy Marketing services and the public sector Plan Product Pricing Promotion Place People Market research and market information systems Statistical and forecasting techniques Using consultants and agencies Lessons from success and failure Case studies
(Macro)Estudos de Mercado
Produtos
Propaganda
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